Why do people use food delivery apps (FDA)? A uses and gratification theory perspective
Abstract
Recently, scholars have attempted to understand consumer behavior related to the use of food delivery apps (FDAs). However, the various motives behind the usage of different FDAs have not been addressed. The current study worked to fill this gap by developing a psychometrically valid and reliable instrument that measures different uses and gratifications (U&G) behind the use of FDAs. Additionally, the association between different U&Gs and...
Paper Details
Title
Why do people use food delivery apps (FDA)? A uses and gratification theory perspective
Published Date
Nov 1, 2019
Volume
51
Pages
221 - 230
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