Understanding social media influencer effects: Does it matter how influencers #Disclose?

Published: Oct 26, 2018
Abstract
Consumers have traditionally been defined their by behaviour in purchasing goods and services. Now, with the introduction and drastic growth of social media, consumer’s roles have morphed from not only purchasers but producers of online content. Born from this phenomenon is a new type of consumer called ‘social media influencers (SMIs)’ who are identified as content creating consumers who promote brands products and services through social...
Paper Details
Title
Understanding social media influencer effects: Does it matter how influencers #Disclose?
Published Date
Oct 26, 2018
Journal
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