Exploring Socio-Cognitive Mindfulness in the Context of Sustainable Consumption
Abstract
Mindfulness has been presented as a consumer characteristic mitigating negative environmental effects of overconsumption. This study argues that consumers’ propensity to engage in sustainable consumption behaviors additionally depends on individual values and beliefs, developing a more nuanced view of mindfulness in this particular domain of consumer behavior. Based on an online survey among 546 American consumers, the study finds that...
Paper Details
Title
Exploring Socio-Cognitive Mindfulness in the Context of Sustainable Consumption
Published Date
Jul 5, 2019
Journal
Volume
11
Issue
13
Pages
3692 - 3692
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