THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY

Purpose-Today, many reasons such as the rapid development of technology and the differences among the demands and needs of the consumers have led the enterprises to identify the elements that can distinguish themselves from their competitors.Therefore, researching the elements that can create brand loyalty is very important in terms of developing the right strategies.The aim of the study is to investigate the mediation role of brand love and...