A cross-cultural comparison of the processes underlying the associations between sharing of and exposure to alcohol references and drinking intentions

This study is among the first to cross-culturally compare the associations between social media use and emerging adults’ drinking behavior in an accepting (Belgium) and comparatively restricted (USA) Western drinking culture. A cross-sectional survey was administered among 770 college students ( n USA = 253, 24% male; n Belgium = 487, 34% male) aged 18–20 years. Structural equation modeling was used and demonstrated that the association between...