An integrated model of city and neighborhood identities: A tale of two cities

Drawing on the place branding literature, we explain how identity formed at a lower level of place scale (i.e., neighborhood) influences identity formation at a higher level of place scale (i.e., city). We tested the proposed hypotheses by developing and testing an integrated model of place identity for two cities in Bangladesh. Findings suggest that neighborhood brand love, resident-neighborhood relationship, place dependence and place social...