‘You are where you shop’: Examining stereotypes about town center shoppers
Abstract
The future role of the town center as a retail hub is uncertain. Despite being a historical meeting place, town centers have been struggling for decades to attract customers and retain retailers after the development of out-of-town centers and advancement of online shopping. Previous retail research has mostly used rational explanations and strategies like improved access, pricing, and retail mix to deal with this situation; but this study uses...
Paper Details
Title
‘You are where you shop’: Examining stereotypes about town center shoppers
Published Date
Nov 1, 2019
Volume
51
Pages
242 - 252
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Notes
History