Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?

Volume: 86, Pages: 77 - 89
Published: Apr 1, 2020
Abstract
Economy-wide investment in Big Data Analytics (BDA) offers retailers a number of opportunities and while there is some evidence that new technologies have been widely adopted by retailers, it also transpires that many retailers have yet to fully exploit the benefits of BDA. Most research on Big Data and productivity (or performance) tends to focus on internal factors that prevent retailers from fully exploiting their investment in BDA. Research...
Paper Details
Title
Spillover effects of investment in big data analytics in B2B relationships: What is the role of human capital?
Published Date
Apr 1, 2020
Volume
86
Pages
77 - 89
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