New dynamics of social status and distinction

Published on Mar 1, 2020in Marketing Theory
· DOI :10.1177/1470593119856650
Giana M. Eckhardt22
Estimated H-index: 22
(RHUL: Royal Holloway, University of London),
Fleura Bardhi14
Estimated H-index: 14
(City University London)
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Abstract
We explore emerging dynamics of social status and distinction in liquid consumption. The new logic of distinction is having the flexibility to embrace and adopt new identity positions, projects, an...
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