Drivers and outcomes of consumer engagement

Volume: 38, Issue: 1, Pages: 1 - 20
Published: Jul 18, 2019
Abstract
Purpose The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its implications for the society, financial service innovation, delivery and operations. Design/methodology/approach A pre-tested survey instrument was used with a sample of 595 mobile money services users in Ghana. SmartPLS application was used to analyze the data and...
Paper Details
Title
Drivers and outcomes of consumer engagement
Published Date
Jul 18, 2019
Volume
38
Issue
1
Pages
1 - 20
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