Influencer marketing on Instagram : how influencer type and perceived risk impact choices in the beauty industry

Published: Apr 5, 2019
Abstract
Dissertation report presented as partial requirement for obtaining the Master’s degree in Statistics and Information Management, with a specialization in Marketing Research and...
Paper Details
Title
Influencer marketing on Instagram : how influencer type and perceived risk impact choices in the beauty industry
Published Date
Apr 5, 2019
Journal
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