Instagram Stories:The next advertising chapter Research into the effects of video-advertising in native Instagram ads and Instagram Stories ads on the attitude toward the advertisement, brand attitude and intention to visit the brand’s website

Published: Jun 27, 2018
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Paper Details
Title
Instagram Stories:The next advertising chapter Research into the effects of video-advertising in native Instagram ads and Instagram Stories ads on the attitude toward the advertisement, brand attitude and intention to visit the brand’s website
Published Date
Jun 27, 2018
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