Fit or not? Bringing regulatory fit into the frame on health food preferences

Volume: 31, Issue: 5, Pages: 1388 - 1404
Published: May 31, 2019
Abstract
Purpose The purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the influence of “fit” to individuals’ goal pursuit strategies on the effectiveness of advertisement frames can intensify persuasion to consume healthy (virtue) foods or restrain the consumption of unhealthy (vice) foods in health promotion....
Paper Details
Title
Fit or not? Bringing regulatory fit into the frame on health food preferences
Published Date
May 31, 2019
Volume
31
Issue
5
Pages
1388 - 1404
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