On the Fit in Fitness Apps: Studying the Interaction of Motivational Affordances and Users’ Goal Orientations in Affecting the Benefits Gained

Lacking regular physical activity is a pertaining problem in most western societies. Fitness apps are positioned to address this issue by offering motivational affordances to the user, which aim to enhance motivation and increase physical activity: self-monitoring, rewards, and social comparison. Yet research provides inconclusive results about their effectiveness. For clarification, this paper draws upon Achievement Goal Theory and theorizes...