Original paper

Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains

Volume: 39, Issue: 2, Pages: 191 - 212
Published: May 21, 2019
Abstract
Drawing on signaling and social identity theories, we analyze how liking of the company’s CSR advertisements, message credibility, and cause-company fit influence employees’ evaluation of their organization’s CSR engagement and how this relates to employees’ job satisfaction, organizational pride, and word-of-mouth about CSR. CSR is analyzed in four different domains: customer-oriented, employee-oriented, environment-oriented, and...
Paper Details
Title
Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains
Published Date
May 21, 2019
Volume
39
Issue
2
Pages
191 - 212
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