Debbie MacInnis, autobiographical reflections

Purpose The purpose of this paper is to provide some background and context to MacInnis’ 33-year life as a marketing academic and to share some of the trials, tribulations and joys that have characterized her professional career. Design/methodology/approach This paper is autobiographical, highlighting some key aspects of MacInnis’ career, including the various educational, administrative, editorial, teaching and consulting roles she has held and...