Disconfirming Expectations: Incorrect Imprecise (vs. Precise) Estimates Increase Source Trustworthiness and Consumer Loyalty

Estimations that include numerical information are ubiquitous in our daily lives, for example, housing prices, calories, etc. In the present work, we investigate how the type of information used in an estimate, particularly its level of imprecision, influences evaluations of source trustworthiness after the target value of the estimate is revealed. Specifically, building upon prior work suggesting that (a) imprecise estimates are perceived to be...