Once a journalist, not always a journalist? Causes and consequences of job changes from journalism to public relations

Increasingly, journalists do not find permanent jobs and seek work in related fields, often in public relations. However, the two professions differ with regard to some of their normative functions: whereas journalists should report objectively and without bias, public relations practitioners are supposed to represent their clients’ particular interests. Hence, shifts from journalism to public relations have the potential for conflict. This...