Understanding behaviour change in context: examining the role of midstream social marketing programmes
Abstract
This research examines how midstream social marketing programmes that adopt a relational and community‐based approach create opportunities for individuals to make incremental changes to health behaviour. Specifically, it applies Bourdieusian theory to explore how interactions between community healthcare workers ( CHW s) and members of the public generate impetus for change and foster individual agency for improved health. Qualitative interviews...
Paper Details
Title
Understanding behaviour change in context: examining the role of midstream social marketing programmes
Published Date
May 16, 2019
Volume
41
Issue
7
Pages
1373 - 1395
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