Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda
Abstract
We present a review of N = 45 studies, which deals with the effect of characteristics of social media content (e.g., topic or length) on behavioral engagement. In addition, we reviewed the possibility of a mediating effect of emotional responses in this context (e.g., arousing content has been shown to increase engagement behavior). We find a diverse body of research, particularly for the varying content characteristics that affect engagement,...
Paper Details
Title
Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda
Published Date
May 10, 2019
Journal
Volume
21
Issue
2
Pages
329 - 345
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