A Case Study on Living Lifestyle Shop Brands focusing on Store Experiential Factors and an Empirical Study on Store Usage Behavior, Product Purchase Motives, Store Attitudes of Living Lifestyle Shop Consumers
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Paper Details
Title
A Case Study on Living Lifestyle Shop Brands focusing on Store Experiential Factors and an Empirical Study on Store Usage Behavior, Product Purchase Motives, Store Attitudes of Living Lifestyle Shop Consumers
Published Date
Jan 1, 2017
Volume
19
Issue
4
Pages
448 - 467
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