Keeping the Joneses from getting ahead in the first place: Envy's influence on gift giving behavior

Volume: 101, Pages: 375 - 388
Published: Aug 1, 2019
Abstract
Past research in gift giving has largely treated asymmetries between the types of gifts givers give and the ones recipients prefer to receive as unintentional errors on the part of givers. In contrast, we show that givers sometimes intentionally bypass gifts that they know will bring the most joy and happiness to their recipients. Specifically, we demonstrate that givers dislike giving gifts that compare favorably to their own possessions,...
Paper Details
Title
Keeping the Joneses from getting ahead in the first place: Envy's influence on gift giving behavior
Published Date
Aug 1, 2019
Volume
101
Pages
375 - 388
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