Marketing Department Power and Board Interlocks

Published: Jan 1, 2019
Abstract
Although the level of power held by the marketing department can determine key organizational outcomes, including firm performance, this power often is modest and, in many firms, diminishing. To address this apparent disconnect, the authors propose that the board of directors is a critical but overlooked driver of marketing department power. In particular, directors’ marketing exposure through board service at other firms (i.e.,...
Paper Details
Title
Marketing Department Power and Board Interlocks
Published Date
Jan 1, 2019
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