E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
Abstract
To remain competitive in a connected world, offline retailers have responded with integrating digital in-store technologies into their physical servicescapes. Often, the introduction of multichannel connecting services like click & collect or order from or return to store are first steps. Shopper-facing advanced technologies can be key to creating a different physical shopping experience for consumers and delivering benefits to retailers...
Paper Details
Title
E-Commerce in a Physical Store: Which Retailing Technologies Add Real Value?
Published Date
Apr 24, 2019
Volume
11
Issue
1
Pages
42 - 47
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