Global marketplace strategy and choice of interaction after termination of international joint venture
Abstract
Foreign partner's global marketplace strategy significantly influences the choice of interaction after international joint venture (IJV) termination as supplier–buyer, complement, or competitor between terminated IJV partners. The domestic partner in IJV enables foreign firms to pursue its global marketplace strategy—transnational, multidomestic, global, or international. On IJV termination, foreign partner's perceived value creation from IJV...
Paper Details
Title
Global marketplace strategy and choice of interaction after termination of international joint venture
Published Date
Apr 25, 2019
Journal
Volume
28
Issue
3
Pages
177 - 184
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