Minimizing distance: international trade fairs and SME targeting of specific export markets

Exporting is a complex process for many firms, particularly for small-and-medium-sized enterprises (SMEs). The reasons for this include the costs involved with meeting prospective buyers, the expenses associated with obtaining international market access, and eventually pursuing specific export markets. International trade fair (ITF) participation is one way in which SMEs can gain access to buyers from a range of export markets while minimizing...