Service quality in healthcare: Exploring servicescape and patients’ perceptions

Aim: The study was conducted to assess the construct validity of the proposed servicescape model and to assess the perception of patients regarding the servicescape.Methodology: The data for this research were acquired from 100 outpatients and 100 inpatients visiting a tertiary care multi-speciality hospital. Confirmatory factor analysis was used to assess the construct validity. Data were analyzed by computing mean, standard deviation,...