Elucidating the emotional and relational aspects of gift giving
Abstract
Gift giving is a complex emotional process that is important in maintaining relationships. However, little is understood about the effects of individual differences in consumers' ability to understand the emotions of the receiver and even themselves in the gift-giving process. A series of three studies reveal that emotional understanding (EU) influences how much money consumers spend on gifts. Study 1 shows that consumers with higher EU are...
Paper Details
Title
Elucidating the emotional and relational aspects of gift giving
Published Date
Aug 1, 2019
Journal
Volume
101
Pages
194 - 202
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Notes
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