An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration
Abstract
Despite the readily available consumer price information, price dispersion persists for products and services and has been extensively researched. However, there is scant literature on the influence of price dispersion on consumer behavior. The present study uses actual consumer purchase data of software service subscriptions and applies range–frequency principles to investigate how a customer’s price and relative position along a distribution...
Paper Details
Title
An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration
Published Date
Apr 28, 2019
Journal
Volume
11
Issue
9
Pages
2481 - 2481
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