A Dynamic Stakeholders’ Framework in a Marketing Systems Setting
Abstract
A marketing systems approach to stakeholders has never been more important in an increasingly interconnected world. Recognising the inherent limitations of a firm-centric stakeholder stance, this paper proposes a dynamic stakeholders framework to examine the interacting nature of interrelated and interdependent stakeholder effects from a societal perspective. It presents a systemic stakeholders framework that incorporates several defining...
Paper Details
Title
A Dynamic Stakeholders’ Framework in a Marketing Systems Setting
Published Date
Apr 14, 2019
Journal
Volume
39
Issue
2
Pages
136 - 150
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