Viewpoint: Effectiveness or consumer acceptance? Tradeoffs in selecting healthy eating nudges

Published on May 1, 2019in Food Policy4.189
· DOI :10.1016/J.FOODPOL.2019.04.002
Romain Cadario7
Estimated H-index: 7
(Lille Catholic University),
Pierre Chandon35
Estimated H-index: 35
Abstract Governments and companies that want to promote healthier eating must consider both the effectiveness and the acceptance of the ‘nudges’ given to consumers. Our review of the literature uncovers a wide range of nudges towards healthy eating, from nutrition labeling to portion size reductions, which are found to vary greatly in effectiveness and levels of public acceptance (64% of women; 52% of men). Acceptance of a nudge is inversely related to its effectiveness: only 43% of respondents approved the most effective intervention – portion and package size reductions. Approval levels increased with the perceived effectiveness of the nudge and with the perception that the nudge is good for both health and business (as opposed to only one of the two), especially among respondents who identify as conservatives. To encourage acceptance of the most effective nudge strategies, governments and companies should therefore correct misconceptions about which nudges work best, and should underscore the win-win potential for health and business.
📖 Papers frequently viewed together
5 Citations
5 Citations
20174.19Food Policy
3 Authors (Lucia A. Reisch, ..., Wencke Gwozdz)
53 Citations
The effectiveness of healthy eating nudges in field settings increases as they shift from focusing on influencing cognition to affect to behavior.
58 CitationsSource
#1Morgan N. McCredie (A&M: Texas A&M University)H-Index: 4
#2Leslie C. Morey (A&M: Texas A&M University)H-Index: 90
As online data collection services such as Amazon’s Mechanical Turk (MTurk) gain popularity, the quality and representativeness of such data sources have gained research attention. To date, the maj...
59 CitationsSource
#1Jan Bauer (CBS: Copenhagen Business School)H-Index: 11
#1Jan Michael Bauer (CBS: Copenhagen Business School)H-Index: 6
Last. Lucia A. Reisch (CBS: Copenhagen Business School)H-Index: 38
view all 2 authors...
This paper reviews the current evidence about behavioural insights in the field of (un)healthy food choice that can support the development of behavioural public-policy tools. It extends previous work on behaviourally based policies in health and food choice, both academic and professional. The core of the paper is a summary of reviews of behavioural insights-based interventions and the scientific evidence regarding their efficacy in nudging people towards healthier food choices. Overall, we cov...
28 CitationsSource
#1Quentin AndréH-Index: 2
#2Pierre ChandonH-Index: 35
Last. Kelly L. HawsH-Index: 24
view all 3 authors...
Food products claim to be healthy in many ways, but prior research has investigated these claims at either the macro level (using broad descriptions such as “healthy” or “tasty”) or the micro level...
15 CitationsSource
#1Eyal Pe’erH-Index: 1
#2Yuval FeldmanH-Index: 12
Last. Hilla SchupakH-Index: 1
view all 7 authors...
Attitudes of public groups towards behavioral policy interventions (or nudges) can be important for both the policy makers who design and deploy nudges, and to researchers who try to understand when and why some nudges are supported while others are not. Until now, research on public attitudes towards nudges has focused on either state- or country-level comparisons, or on correlations with individual-level traits, and has neglected to study how different social groups (such as minorities) might ...
3 Citations
#1Linda Thunström (UW: University of Wyoming)H-Index: 14
#1Linda ThunströmH-Index: 1
Traditionally, information has been assumed to never harm consumers, a notion recently challenged. Salience nudges have been argued to evoke negative emotions, therefore acting as “emotional taxes†. I design a hypothetical restaurant meal experiment to analyze the emotional and short-term consumer welfare impact of a calorie salience nudge (calorie menu labeling) – a policy implemented nationwide in the U.S. in 2018. I find that a calorie salience nudge may act as an emotional tax, but onl...
22 Citations
#1Robert Lepenies (Helmholtz Centre for Environmental Research - UFZ)H-Index: 4
#2Kathryn Mackay (Lancaster University)H-Index: 11
Last. Muireann Quigley (University of Birmingham)H-Index: 14
view all 3 authors...
In a ‘post-truth’ era in which personality and opinion trump evidence and reason, the need for frankness in debates about the use and boundaries of science and policy is high. We welcome the reflective and nuanced approach to behavioural science in policy-making in Sanders, Snijders and Hallsworth's (2018) piece. Despite our support for the approach in this paper, we suggest that there are deeper issues than are currently acknowledged. Our critique tackles three issues: the empirical, the normat...
4 CitationsSource
#1Michael Sanders (University of Oxford)H-Index: 10
#1Michael Sanders (University of Oxford)H-Index: 4
Last. Michael HallsworthH-Index: 13
view all 3 authors...
The use of behavioural sciences in government has expanded and matured in the last decade. Since the Behavioural Insights Team (BIT) has been part of this movement, we sketch out the history of the team and the current state of behavioural public policy, recognising that other works have already told this story in detail. We then set out two clusters of issues that have emerged from our work at BIT. The first cluster concerns current challenges facing behavioural public policy: the long-term eff...
21 CitationsSource
#1Désirée Hagmann (ETH Zurich)H-Index: 4
#2Michael Siegrist (ETH Zurich)H-Index: 88
Last. Christina Hartmann (ETH Zurich)H-Index: 24
view all 3 authors...
Abstract This study investigated public acceptance of several specific government interventions to lower sugar intake in the population, using data from the first wave (2017) of a large survey (Swiss Food Panel 2.0) on eating behavior conducted in the German- and French-speaking regions of Switzerland (N = 5238; 48.7% men). Acceptance varied considerably among different interventions; the least intrusive (i.e., a front-of-package label on products highlighting the sugar content and public health...
21 CitationsSource
#1David R. Just (Cornell University)H-Index: 40
#2Gnel Gabrielyan (Cornell University)H-Index: 6
Behavioral economic based interventions have shown some promise in leading food consumers of all ages to healthier diets. Such interventions face unique challenges in addressing the diets of SNAP recipients. First, current law prohibits differential treatment of SNAP recipients and other grocery store customers. Thus, the nudges cannot narrowly target those participating in SNAP. Second, SNAP participants make the majority of their qualifying purchases in grocery stores which are already heavily...
7 CitationsSource
Cited By7
Political polarization is a marked political division in the population, characterized by multiple manifestations. The authors argue that it can affect consumer psychology, which in turn influences...
1 CitationsSource
#1Aradhna Krishna (UM: University of Michigan)H-Index: 53
#2Ryan S. Elder (BYU: Brigham Young University)H-Index: 10
#1Pierre Dubois (University of Toulouse)H-Index: 17
#2Paulo AlbuquerqueH-Index: 12
Last. Pierre ChandonH-Index: 35
view all 10 authors...
To examine whether four pre-selected front-of-pack nutrition labels improve food purchases in real-life grocery shopping settings, we put 1.9 million labels on 1,266 food products in four categories in 60 supermarkets and analyzed the nutritional quality of 1,668,301 purchases using the FSA nutrient profiling score. Effect sizes were 17 times smaller on average than those found in comparable laboratory studies. The most effective nutrition label, Nutri-Score, increased the purchases of foods in ...
14 CitationsSource
#1Francesca Galli (UniPi: University of Pisa)H-Index: 14
#2Paolo Prosperi (UniPi: University of Pisa)H-Index: 8
Last. Gianluca Brunori (UniPi: University of Pisa)H-Index: 28
view all 6 authors...
Abstract A new food policy coherent with the goal of achieving sustainable food systems implies changing visions and radically revising the understanding of the system on which agricultural and food-related policies act. This paper identifies and discusses policy processes that contribute to sustainable food systems in Europe. Based on a conceptual framework that links the policy cycle approach to transition theories, we (i) assess the evolution of policy cycles of the Common Agricultural Policy...
9 CitationsSource
#1Marília Prada (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 10
#2David L. Rodrigues (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 13
Last. Margarida Garrido (ISCTE-IUL: ISCTE – University Institute of Lisbon)H-Index: 16
view all 5 authors...
OBJECTIVE Governments worldwide have been implementing interventions aimed at improving citizens' dietary habits. Examining how individuals perceive these interventions is relevant for promoting future policies in this area, as well as informing the way they are designed and implemented. In the current study, we focused on interventions aimed at reducing sugar intake in Portugal, given the current high sugar consumption patterns in the population. DESIGN Online survey to assess which interventio...
2 CitationsSource
#1Ingrid Laukeland Djupegot (University of Stavanger)H-Index: 1
#2Håvard Hansen (University of Stavanger)H-Index: 13
AbstractThe aim of the current study is to investigate factors that influence consumer acceptance of food-related nudging. Previous studies indicate that perceived effectiveness may positively infl...
1 CitationsSource
Perceived effectiveness of nudging has been established as one of the most reliable predictors of acceptance of nudging. The purpose of this paper is to investigate how source credibility and argument strength influence the perceived effectiveness of textual information about food-related nudging in order to provide a better understanding of how acceptance of nudging may be facilitated.,A 2 × 2 scenario-based between-subjects factorial experiment with source credibility (high vs low) and argumen...
1 CitationsSource