What would people do with their money if they were rich? A search for Hofstede dimensions across 52 countries

Purpose The purpose of this paper is to test the replicability of Hofstede’s value-based dimensions – masculinity–femininity (MAS–FEM) and individualism–collectivism (IDV–COLL) – in the field of consumer behavior, and to compare cultural prioritizations with respect to disposable income budgets across the world. Design/methodology/approach The authors asked 51,529 probabilistically selected respondents in 52 countries (50 nationally...