Future Directions for Advertising Creativity Research

Volume: 48, Issue: 1, Pages: 102 - 114
Published: Apr 3, 2019
Abstract
Based on a review of the literature, this article presents a framework for understanding advertising creativity and asks the question “What future direction should advertising creativity research...
Paper Details
Title
Future Directions for Advertising Creativity Research
Published Date
Apr 3, 2019
Volume
48
Issue
1
Pages
102 - 114
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