Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements
Abstract
Traditionally, attendance has been the prevailing measure of demand in the intercollegiate athletics industry. However, new sources have emerged, including television ratings and revenue from...
Paper Details
Title
Assessing Demand for Intercollegiate Athletic Departments: An Investigation of Multimedia Rights Agreements
Published Date
Mar 28, 2019
Volume
5
Issue
1
Pages
62 - 82
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