Emotions, deliberations, and end‐of‐life products

Volume: 36, Issue: 7, Pages: 659 - 674
Published: Mar 18, 2019
Abstract
Death is inevitable; yet, not all consumers prepare for death by purchasing end-of-life (EOL) products. Using the theory of reasoned action (TRA) and the dual-process model framework, this study aims to examine the role of emotions and cognitions in influencing consumers' decisions to engage in planning for death. A mixed methodology design was used. Study 1, a qualitative study, uncovered positive and negative emotions and deliberative...
Paper Details
Title
Emotions, deliberations, and end‐of‐life products
Published Date
Mar 18, 2019
Volume
36
Issue
7
Pages
659 - 674
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