Anthropomorphism and augmented reality in the retail environment
Abstract
The fourth industrial revolution is making possible augmented reality (AR), which has the potential, among other things, to alter profoundly the ways in which individuals purchase and consume goods. Yet despite significant growth in the AR industry, the impact of this technology on consumers and other stakeholders in the retail environment has been little explored. In particular, the influence of anthropomorphism on consumers’ perceptions of AR...
Paper Details
Title
Anthropomorphism and augmented reality in the retail environment
Published Date
Jul 1, 2019
Volume
49
Pages
35 - 42
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