A Framework for Understanding Consumer Choices for Others
Abstract
Although most research on consumers’ choices, and resulting insights, have focused on choices that consumers make solely for themselves, consumers often make choices for others, and there is a growing literature examining such choices. Theoretically, how can this growing literature be integrated, and what gaps remain? Practically, why should marketers, consumers, and policy makers care when choices are made for others, and what should they do...
Paper Details
Title
A Framework for Understanding Consumer Choices for Others
Published Date
Mar 8, 2019
Journal
Volume
46
Issue
3
Pages
407 - 434
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Notes
History