Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election
Volume: 5, Issue: 1, Pages: 205630511982613 - 205630511982613
Published: Jan 1, 2019
Abstract
The 2016 US Presidential Election provided an opportunity to examine how political candidates’ use of social media can affect voting intentions. This study considers how political candidates can use social media to increase potential supporters’ perceptions that they will win the election, providing them extra motivation to go out and vote. Results from a two-wave survey provide evidence that following the in-group candidate (Trump or Clinton)...
Paper Details
Title
Winning on Social Media: Candidate Social-Mediated Communication and Voting During the 2016 US Presidential Election
Published Date
Jan 1, 2019
Journal
Volume
5
Issue
1
Pages
205630511982613 - 205630511982613
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