Social Media Marketing in creating Brand Awareness and Brand Trust

Volume: 6, Issue: 1, Pages: 1 - 18
Published: Mar 3, 2019
Abstract
Small as well as big businesses these days are largely making use of social media platforms to enhance their visibility and to promote their brands/products/services. By interacting more with people, the marketers can easily create brand awareness and establish brand identity, which gradually can help gain trust in the brand. Two hypotheses were formulated to examine the impact of social media marketing on brand awareness and brand trust. One of...
Paper Details
Title
Social Media Marketing in creating Brand Awareness and Brand Trust
Published Date
Mar 3, 2019
Journal
Volume
6
Issue
1
Pages
1 - 18
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