Optimal Market Entry Timing for Successive Generations of Technological Innovations
Volume: 43, Issue: 3, Pages: 787 - 806
Published: Jan 1, 2019
Abstract
Determining the optimal market entry timing for successive product generations is a critical decision for firms. Pioneering studies on market entry timing have focused on purchase-to-own (PTO) products (e.g., computers) and assumed that an old product...
Paper Details
Title
Optimal Market Entry Timing for Successive Generations of Technological Innovations
Published Date
Jan 1, 2019
Volume
43
Issue
3
Pages
787 - 806
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History