The role of emotional value for reading and giving eWOM in altruistic services
Abstract
To date there is limited research on the role of customer perceived value for reading and giving positive and negative electronic word-of-mouth (eWOM) of an altruistic service within a singular study. Further, emotions have been shown to be important in altruistic services, yet there is no investigation of the role of emotional value for eWOM. This paper investigates these gaps by proposing and empirically testing a model with data from an...
Paper Details
Title
The role of emotional value for reading and giving eWOM in altruistic services
Published Date
Jun 1, 2019
Journal
Volume
99
Pages
157 - 166
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