e-Loyalty among millennials: Personal characteristics and social influences

Volume: 48, Pages: 215 - 223
Published: May 1, 2019
Abstract
null null This study develops and validates a new, personal characteristics and peer influence based perspective on e-loyalty formation among millennial customers. Deviating from existing models, it examines the indirect influence of personal characteristics like perceived compatibility, innovativeness and peer influence in terms of perceived subjective norms. Data are collected from 380 millennial respondents from India who have made purchases...
Paper Details
Title
e-Loyalty among millennials: Personal characteristics and social influences
Published Date
May 1, 2019
Volume
48
Pages
215 - 223
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