Cultural Differences between Asian Tourist Markets and Australian Hosts: Part 2

Volume: 40, Issue: 4, Pages: 374 - 384
Published: May 1, 2002
Abstract
This article presents the results of a structural equation modeling analysis used to determine which cultural differences between Asian tourists and Australian hosts are predictors of their social interaction and satisfaction. Five cultural models for Indonesian-, Japanese-, Korean-, Mandarin-, and Thai-speaking groups are developed. The findings show that marketers cannot directly rely on perceptions of service to generate Asian tourist...
Paper Details
Title
Cultural Differences between Asian Tourist Markets and Australian Hosts: Part 2
Published Date
May 1, 2002
Volume
40
Issue
4
Pages
374 - 384
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