Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
Volume: 39, Issue: 1, Pages: 2 - 22
Published: Jan 2, 2019
Abstract
Recognizing the rapid advances in sales digitization and artificial intelligence technologies, we develop concepts, priorities, and questions to help guide future research and practice in the field of personal selling and sales management. Our analysis reveals that the influence of sales digitalization technologies, which include digitization and artificial intelligence, is likely to be more significant and more far reaching than previous sales...
Paper Details
Title
Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions
Published Date
Jan 2, 2019
Volume
39
Issue
1
Pages
2 - 22
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