What to expect after the honeymoon: evolutionary psychology of part-time franchising
Abstract
This study utilises an evolutionary psychology theoretical lens in investigating the motivational incentives governing part-time franchise adoption. Applying a qualitative approach with 26 interviews with part-time franchisees, the study reveals that males and females exhibit no difference in their cognitive abilities including business experience and business acumen. However, there are specific gender-based differences in male and female...
Paper Details
Title
What to expect after the honeymoon: evolutionary psychology of part-time franchising
Published Date
Feb 7, 2019
Volume
28
Issue
8
Pages
702 - 726
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