Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy
Abstract
Nowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand. The purpose of this paper is to examine the interaction effect of product attributes on the degree of environment concern, the intention of green purchase and a series of green...
Paper Details
Title
Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy
Published Date
Apr 18, 2019
Journal
Volume
57
Issue
4
Pages
1018 - 1042
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