Revisiting IS research practice in the era of big data

Through building and testing theory, the practice of research animates data for human sense-making about the world. The IS field began in an era when research data was scarce; in today's age of big data, it is now abundant. Yet, IS researchers often enact methodological assumptions developed in a time of data scarcity, and many remain uncertain how to systematically take advantage of new opportunities afforded by big data. How should we adapt...