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doi.org/10.1016/j.chb.2019.01.026
An integrated model of social media brand engagement
Mar Gómez
23
,
Carmen López
19
,
Arturo Molina
29
View all 3 authors
Computers in Human Behavior
8.90
Volume: 96, Pages: 196 - 206
Published
: Jan 25, 2019
191
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Paper Fields
Sociology
Business
Social science
Biology
Advertising
Political science
Paleontology
Brand awareness
Psychology
Law
Brand engagement
Context (archaeology)
Social media
Social engagement
Paper Details
Title
An integrated model of social media brand engagement
DOI
doi.org/10.1016/j.chb.2019.01.026
Published Date
Jan 25, 2019
Journal
Computers in Human Behavior
Volume
96
Pages
196 - 206
Notes
History
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