Understanding and Valuing Customer Data

Pages: 133 - 151
Published: Jan 1, 2019
Abstract
Firms such as Google and Amazon tout the value they generate from the skyrocketing amount of customer data they possess, which support product innovation efforts, tailored offerings, and targeted advertising. The revenues that can be earned by leveraging big data and customer data analytics also are projected to grow more than 50% over the five years from 2015 to 2019, reaching $187 billion worldwide. These sources of revenue reflect a new...
Paper Details
Title
Understanding and Valuing Customer Data
Published Date
Jan 1, 2019
Pages
133 - 151
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