Understanding and Valuing Customer Data
Abstract
Firms such as Google and Amazon tout the value they generate from the skyrocketing amount of customer data they possess, which support product innovation efforts, tailored offerings, and targeted advertising. The revenues that can be earned by leveraging big data and customer data analytics also are projected to grow more than 50% over the five years from 2015 to 2019, reaching $187 billion worldwide. These sources of revenue reflect a new...
Paper Details
Title
Understanding and Valuing Customer Data
Published Date
Jan 1, 2019
Journal
Pages
133 - 151
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History