An Exploratory Study of Customers’ Experiences with their Financial Services’ Customer Education Programs as it Impacts Financial Firm Customer Loyalty

Volume: 39, Issue: 4, Pages: 330 - 344
Published: Oct 2, 2018
Abstract
Customer education programs are intended to strengthen customer loyalty; however, research on the effect of customer education on customer loyalty remains insufficient. This phenomenological study investigated how the lived experiences of customers participating in financial services’ customer education programs impacted the customers’ loyalties toward the firm. The exploratory research design included seven clients from three different...
Paper Details
Title
An Exploratory Study of Customers’ Experiences with their Financial Services’ Customer Education Programs as it Impacts Financial Firm Customer Loyalty
Published Date
Oct 2, 2018
Volume
39
Issue
4
Pages
330 - 344
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